BOP - Bottom of the Pyramid Marketing!

While here, I am trying to understand how businesses are able to service the poor and it appears that emerging literature on this massive market of 80% of the world's population will soon be seen in a new light. Harvard University had this new article come out on the concept of "bottom of the pyramid" and is one of many universities researching on how companies can look at the emerging economies and develop the right products or services to serve their needs.